In Part One of this series of three posts, I introduced an article published recently in the McKinsey Quarterly entitled The Irrational Side of Change Management, and summarized their first three of nine lessons about why common sense hasn’t helped improve the success rate of change. If you didn’t read the first post, please start there. We continue here with the next four lessons.

Condition II: Role Modeling

Conventional wisdom says that leaders must visibly behave in ways that reinforce the change agenda, and enlist others with influence to support the cause of change.

Lesson 4: Leaders are biased when seeing themselves

McKinsey idea: Most senior executives understand the concept of role modeling, in the abstract. But they mistakenly believe that they are already exhibiting the necessary behaviors. 360 degree feedback sessions and surveys help executives see beyond their own biased and generous view of themselves as ‘being the change.’

Tenacious Tortoise comment: Some executives view the strategic management process and change programs as a burden on their time – they say, “I need to get back to my real job.” These are the ones who are most likely to miss strategy review meetings, or arrive unprepared. The moment of truth comes when the senior executive either offers leeway and forgiveness, or holds team members fully accountable for their engagement with the process. I’ve seen months of good change program effort derailed when the leader him- or herself opts out of a critical meeting, or worse, is distracted by e-mail and phone calls during the meetings. Of course, these behaviors aren’t visible to rank and file, but the message sent in the leadership team has a profound effect on their subsequent behavior in the organization. This is why the quality of the coaching relationships I am able to build with leadership team members is a good predictor of the overall success of the change program.

more

An article in the McKinsey Quarterly hit my radar from several different directions in the last few days. Entitled The Irrational Side of Change Management, the title itself was more than enough to arouse my curiosity, especially since I’d recently written a post of my own about irrationality. Unfortunately, as you may know, McKinsey restricts access to some of its best content to its premium subscribers. Fortunately, I was able to obtain a copy of this well-written article, and had quality time over the weekend to read it a couple of times.

The summary and my comments presented here (in three posts this week) are no substitute for reading the article itself, and it is likely that with some effort you can find a copy to view within your own organization or network of colleagues. My aim is to both entice you to read the article and to engender discussion here.

Despite the plethora of books and articles on the topic of Change Management since the 1996 publication of John Kotter’s Leading Change, McKinsey’s Carolyn Aiken and Scott Keller contend that the field of change management hasn’t been very successful. Kotter’s earlier research revealed the only 30% of change programs succeed; McKinsey’s 2008 survey of over 3,000 executives worldwide found that only about one change program in three is successful.

more