24 September 2009 • 7:00 am

Strategy by Walking Around


Many years ago, there was a bit of a surge in the management buzzword stream of an idea called Management by Walking Around (MBWA). Although the idea is traced to early days at Hewlett Packard, where managers were encouraged to spend their time visiting employees, customers, and suppliers, the idea was popularized in an 1985 book by Tom Peters and Nancy Austin entitled “A Passion for Excellence.” Don’t feel bad if you haven’t heard of the book or MBWA; my sense is that the idea has been out of the mainstream for a while. Perhaps the walking around concept became obsolete around the time that telecommuting became possible and popular.

I think that walking around can be effectively applied in the arena of strategic management. Few executives that I’ve interviewed in the course of developing organizational strategy have disagreed with the prediction that I’d get many different answers if I were to separately ask managers and employees to describe their organization’s strategy. So walking around and asking the strategy question is a useful diagnostic; a way of creating a sense of urgency around formulating and communicating strategy across the enterprise.