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12 June 2009 • 12:21 pm

Vertical and Horizontal Dimensions of Strategy – Part II

In my earlier post on strategy map design, we examined the basic structure of strategy maps as originally described by Bob Kaplan and Dave Norton in their early work on balanced scorecard. While their four-perspective model has been effective in designing strategy maps in for-profit organizations, there has been much variation in the perspective (vertical) dimension of strategy maps in government and non-profit organizations. At the same time, there have been a number of approaches to organizing the thematic (horizontal) dimension of strategy maps, with no one approach having emerged as consistently effective. Today, I propose a generalized structural approach for both the vertical and horizontal dimensions of the strategy map.

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9 June 2009 • 1:00 pm

Vertical and Horizontal Dimensions of Strategy – Part I

In their early work describing and promoting the balanced scorecard as a tool for strategic management, authors (and my former bosses) Bob Kaplan and Dave Norton presented their four perspectives (Financial, Customer, Internal Business Process, Learning and Growth) from which to measure business performance and motivate behavior in an organization. While the four perspectives were presented as a framework for selecting performance measures, there was little said about the physical presentation of these perspectives, the strategy map.

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