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25 May 2009 • 11:19 am

Hygienic Strategy?

Much of my work with organizations has been influenced by two classic theories of human behavior and motivation. Many of my clients have been familiar with Abraham Maslow’s Hierarchy of Needs, in which human needs are arranged like rungs on a ladder. According to Maslow, the most basic needs at the bottom of the ladder are physical, such as air, water, food, and sleep. Next are safety needs, followed by psychological, or social needs; for belonging, love, acceptance. Next are esteem needs; to feel achievement, status, responsibility, and reputation. At the top of it all are the self-actualizing needs; the need to fulfill oneself, to become all that one is capable of becoming. Maslow felt that unfulfilled needs lower on the ladder would inhibit the person from climbing to the next step. Published in 1943, Maslow’s Theory of Human Motivation has been a remarkably durable set of ideas, given the advances in behavioral science in the decades since.

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